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Artek — Sound of Artek

CONCEPT DESIGN

CREATIVE STRATEGY

( Miltton Creative )

 

To highlight the cultural ethos of Scandinavian furniture company Artek, the renown Finnish percussionist Samuli Kosminen was recruited to create a unique piece of music using nothing but Artek pieces. The piece was performed live in-store to activate the store and to take Artek's customer experience to a new level.

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Photo courtesy of Artek / Matti Tanskanen

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