Set visuals for Maison Margiela MM6 Spring/Summer 2015 fashion show at the New York Fashion Week. The design was to adapt into installations taking over Maison Margiela MM6 flagship stores in New York’s SoHo and in West Village.
A limited edition collector's item was extracted from the set visuals and brought to market during NYFW. The release created buzz around the upcoming collection in cover feature editorials in magazines such as i-D and Dazed worn by Kendall Jenner.
The creative direction of the collaboration was managed by Maison Margiela MM6 team and the set executed in a close cooperation with Eyesight Group.
Photo courtesy of Linda Bergroth / Heikki Aho / Getty Images / Dazed