Set design for Maison Margiela MM6 Spring/Summer 2015 fashion show at the New York Fashion Week. The design was to adapt into installations taking over Maison Margiela MM6 flagship store in New York’s SoHo and store in West Village.
A limited edition collector's item was extracted from the set visuals and brought to market during NYFW. The release created buzz around the upcoming collection in cover feature editorials in magazines such as i-D and Dazed worn by Kendall Jenner.
The collaboration was managed with Maison Margiela’s MM6 team and the set executed in a close cooperation with Eyesight Group.
Photo courtesy of Linda Bergroth / Heikki Aho / Getty Images / Dazed